Preparing a startup brand for uncharted waters.

Omni-Brass supplies plumbing valves to the OEM marketplace. After starting their own line of products targeting high-end consumers. NGEN was tasked with branding and packaging capable of competing with mature brands in retail stores. The brand Hrönn was created, meaning “welling wave” in Swedish, as well as its Hydrus3 shower system. 3D mock-ups helped Omni-Brass present the concept to major retailers who, although traditionally do not test the waters with an unknown product, leapt at the opportunity. Valuable shelf space was secured and orders placed for thousands of units.


Role: Discovery, Branding, Product Positioning, Packaging, Microsite